Grid layout and typographic style guide
Since our overall concept seems to be surrounded by Balance and Imbalance, Matt suggested that I reflect this in our presentation graphic style. So far, I have developed this 9-column grid layout, which should definitely give us the structure to play on this concept. Ways to achieve the imbalance could be: asymmetrical placement of elements, scale, and typographic treatment – although, I want to achieve this in a subtle way that doesn’t detract from the legibility of the presentation.
1. Group position – opening statement
Short written concept briefs, clearly cited research references
2. Process of concept development
2D test sequences, Test assets, software effects, analogue assets vs digital. Areas of investigation, key moments that changed our position – different avenues of exploration/research/ideas
3. Concept board: storyboard of stills, reference images
4. Final proposal: Visualisations of how we image the 5minute experience would be like.
Branding + Visual Style:
So far I have held true to the minimalistic approach in both layout and typography, however I still wanted to play with the sense of balance and imbalance with Bauhaus graphic designers Joost Schmidt and Herbert Bayer in mind, so I added in these light greenish-grey geometric shapes in the background of each slide. Additionally, I have changed the space and the area in which it covers throughout, so as we are presenting there is always a slight shift in form – keep things interesting!